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We give tours, inform about the different tests, and demonstrate how some of the digital tools we have can be used in physical stores. In our lab, you can familiarise yourself with our equipment.
You can find the Digital Business Lab on level 1 of the Textile Fashion Center, opposite the Textile Museum of Sweden.
If you want to know more about a visit to the Digital Business Lab and possible costs, please contact marianne.louwerse@hb.se, mobile +46 (0)701-89 99 55.
Use eye tracking equipment to explore and analyse visual behaviour.
Read more about Eye tracking for businesses
As a company, you have the opportunity to use the lab's resources through collaboration with students.
Read more about Working with students
See what companies have to say about the Digital Business Lab.
Read more about Companies tell us
Book an inspiring tour of our Showroom! Explore what's going on right now, get information about student projects, and discover research conducted at the University of Borås.
Read more about Book a tour
