Projects

Can an eye tracking study follow a customer journey from an external platform to purchase, to understand how it can optimize the conversion rate?

Eye tracking-study about customer behaviour online; An eye for the right size

Developing a self-directed learning module for beginners in Clo3D, Empowering self-directed learning- Clo3D.

The impact of mobile vs desktop platforms on visual attention and user engagement in online fashion retail – an eye tracking analysis.

Marketing of sustainable fashion and textile events. "Driving Sustainable Fashion Forward: Innovation, Education, and Marketing for a Greener Future".

Understanding consumer responses to sustainability certifications through eye-tracking. Did you see the sustainability certification?

Consumer perspectives and engagement insights. ''Fashion Of Tomorrow'' - A sustainable approach.

Understand how store design, information and packaging design affect consumers’ ability to find the right product and size in the tights collection.

Approaches to developing a self-learning module for CLO3D.