Eye tracking experiment with Gina Tricot

The students carried out an eye tracking experiment with glasses in store and carried out a survey with questions about buying jeans and attitudes towards sustainability. The students were divided into groups and processed and analysed material from the experiment in the group.

Results

The result showed that consumers use the visual jeans guides to a large extent before choosing a certain jeans model and that a clear jeans section in the store meant that jeans placed in other places in the store did not receive as much attention.

Project details

Course/Programme: Theories of textile retail, Bachelor in Textile Management 

Year: 2022 

Course manager: Lars Hedegård 

Technology: Eye tracking-glasses 

Case company: Gina Tricot Borås