Eye tracking lab with Lindex

Lab

The students completed an eye tracking-experiment with glasses in the store as well as a questionnaire about jeans purchases and store information.

After an introduction about eye tracking-technology, the students carried out the experiment. The students were divided into groups and processed and analysed material from the experiment in the groups.

Results

The result showed the difficulty for consumers to perceive current information due to too little scope and less good placement.

Project details 

Course/Programme: Theories of textile retail, Bachelor in Textile Management

Year: 2023

Course manager: Lars Hedegård

Technology: Eye tracking glasses

Case company: Lindex