Eye tracking lab with Lindex

Lab

Project together with Lindex Sweden to understand how store design, information and packaging design affect consumers’ ability to find the right product and size in the tights collection.

After re-designing packaging and information in stores, Lindex was keen to find out more about how customers experience these changes. The students therefore carried out an eye tracking experiment and a survey, focusing on the purchase of tights and store information.

Result

The result showed difficulties for consumers to perceive exposed models in the tights collection and the complexity of finding the right size and material thickness.

Project details

Year: 2024

Course/programme: Theories of textile retail, Bachelor in Textile Management

Course manager: Lars Hedegård

Case company: Lindex

Technology used: Eye tracking glasses