Eye tracking lab with Lindex
2024-05-10
Lab
Project together with Lindex Sweden to understand how store design, information and packaging design affect consumers’ ability to find the right product and size in the tights collection.
After re-designing packaging and information in stores, Lindex was keen to find out more about how customers experience these changes. The students therefore carried out an eye tracking experiment and a survey, focusing on the purchase of tights and store information.
Result
The result showed difficulties for consumers to perceive exposed models in the tights collection and the complexity of finding the right size and material thickness.
Project details
Year: 2024
Course/programme: Theories of textile retail, Bachelor in Textile Management
Course manager: Lars Hedegård
Case company: Lindex
Technology used: Eye tracking glasses