Projects

Visual engagement and memory retention in digital fashion advertisements: an investigation through Eye tracking-technology.

The goal of this research is to determine how much time it takes to self-guided learning in the virtual design software CLO 3D.

This study aimed to investigate the effectiveness of different research methodologies in understanding the customer journey during online shopping.

Pivotal in tourism is the destination image, since it influences the desire to travel to a destination.

Stop hiding, start providing – An exploratory study on highlighting second hand segment of menswear in Sweden

The purpose of this study is to assist Swegmark in examining how existing customers and potential new customers navigate their website using an eye tracking-experiment.

Project together with Lindex Sweden for increased understanding of how consumers perceive information about the fact that an extended range of sizes is available in the online shop.

In a collaboration with Jönköping International Business School (JIBS) and Digital Business Lab at the University of Borås, Julia Fagerström and Elin Hultin did an innovative essay study on native marketing in th...

Anna Atterfors and Julia Gustafsson on the Master programme in Digital Business Management conducted a study at IKEA in the spring of 2020 with help of eye tracking, where they could observe young customers' mob...