Projects

The impact of mobile vs desktop platforms on visual attention and user engagement in online fashion retail – an eye tracking analysis.

Marketing of sustainable fashion and textile events. "Driving Sustainable Fashion Forward: Innovation, Education, and Marketing for a Greener Future".

Understanding consumer responses to sustainability certifications through eye-tracking. Did you see the sustainability certification?

Consumer perspectives and engagement insights. ''Fashion Of Tomorrow'' - A sustainable approach.

Understand how store design, information and packaging design affect consumers’ ability to find the right product and size in the tights collection.

Approaches to developing a self-learning module for CLO3D.

Visual engagement and memory retention in digital fashion advertisements: an investigation through Eye tracking-technology.

The goal of this research is to determine how much time it takes to self-guided learning in the virtual design software CLO 3D.

This study aimed to investigate the effectiveness of different research methodologies in understanding the customer journey during online shopping.

Pivotal in tourism is the destination image, since it influences the desire to travel to a destination.

Stop hiding, start providing – An exploratory study on highlighting second hand segment of menswear in Sweden

The purpose of this study is to assist Swegmark in examining how existing customers and potential new customers navigate their website using an eye tracking-experiment.