Projects

Visual engagement and memory retention in digital fashion advertisements: an investigation through Eye tracking-technology.

In a collaboration with Jönköping International Business School (JIBS) and Digital Business Lab at the University of Borås, Julia Fagerström and Elin Hultin did an innovative essay study on native marketing in th...

Anna Atterfors and Julia Gustafsson on the Master programme in Digital Business Management conducted a study at IKEA in the spring of 2020 with help of eye tracking, where they could observe young customers' mob...

In the spring of 2020, Emma Randau and Frida Tordsson conducted a study at IKEA, where, with the help of eye tracking, one could observe customers’ behaviour when preparing a complex purchase. The ...