Eye tracking

Marketing uses

You can use eye tracking to analyse how consumers react to different advertising campaigns, websites, or product displays. It is possible to analyse what captures consumers' attention and how to optimise marketing strategies.

Usability studies

You can use eye tracking to evaluate the usability of digital interfaces, webpages, or mobile applications. This is valuable to ensure a user-friendly design.

Field studies

You can use the eye tracking equipment in your field study, for example to analyse how people interact with the environment or products in real life situations.

Academic papers

You can integrate eye tracking data into your paper to support research findings and conclusions. Talk to your supervisor first.

How to get started

To start using the eye tracking equipment, contact the manager of the lab equipment. We offer support and training opportunities to ensure that you are well prepared for your projects.

Who can use the equipment for student projects?

In order to use the Digital Business Lab, it is required that the lab environment adds value to your work (you need your supervisor's approval) and that there is free time in the lab. The booking is made in agreement with your supervisor and is tested on a case-by-case basis.

Please visit our database of past projects: the Digital Business Lab's database of projects.