Thesis project
Examples of students who have used Digital Business Lab's resources for their thesis project. Both studies were carried out using eye tracking-equipment to do experiments with an associated analysis:
Use the lab and its equipment
Borrow equipment and/or get support
- Eye tracking equipment (screen, glasses, mobile phone)
- VR equipment
- Software such as Clo3D, Google Analytics, Adobe Creative Cloud
- Video camera and equipment for video meetings
- AI applications
- Work- and meeting room
Are you interested in conducting a field study with the Digital Business Lab?
Contact Marianne Louwerse, marianne.louwerse@hb or call +46 (0)701-89 99 55
Important to keep in mind
- Make a short presentation. List which of the lab's resources you want to use for data collection and explain how these resources are linked to your purpose.
- Make an appointment with the lab to pitch your idea. Digital Business Lab resources are limited and the decision whether you can use these resources is based on availability, your explanation of the link between purpose and method, and the approval of your supervisor or programme coordinator.
You are responsible for
- communication with both companies (and possibly supervisors) and the Digital Business Lab throughout the project.
- booking the resources you will use at an early stage in the process so that they are available when you need them.
- all communication with other people who will be involved in the data collection process, such as company representatives and/or consumers and respondents.
As a Digital Business Lab student, we expect you to work independently. The Digital Business Lab can provide technical support and guidance during the thesis project period.