DyeAnotherWay research focus is on using bacteria to produce natural, renewable pigments that are safer for both the planet and human health. The aim is to replace currently used synthetic dyes which are derived from petrochemicals, and are contributing heavily to environmental pollution and resource depletion.

The project will provide advanced training to 12 doctoral candidates, equipping them with expertise in biotechnology, microbiology, textile technology, polymer technology, chemistry, market research, and more. Of the doctoral candidates, two will be employed by University of Borås. The doctoral network  will foster a new generation of researchers capable of advancing sustainable dye technology. By applying advanced genetic and analytical tools, the project aims to develop fully characterized biogenic dyes that can replace traditional petrochemical-based dyes across multiple sectors, including textiles and food. These will be evaluated in textiles and in food applications.

The project involves close collaboration between academia and industry.

The project is coordinated by professor Heidi Halbwirth from TU Wien in Austria. Other partners are University of Helsinki in Finland, University of Hamburg and Hochschule Niederrhein in Germany, Universite de la Reunion in France, Vienna Textile Lab in Austria, Bio Base Europe Pilot Plant in Belgium and Galab Laboratories in Germany.