Strategic promotion in public libraries

Strategic promotion in public libraries

The project examines how the participating managers view and experience working with reading promotion and how it can be related to the public library's mission, how reading promotionis developed by the managers at a strategic level, and how participation in the course potentially changed the managers' knowledge and conditions for further developing reading promotion in a strategic perspective.

The course and research project are conducted in collaboration with the Swedish Arts Council.

The report is available in Swedish: Strategiskt läsfrämjande på folkbibliotek