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The Borås region will have even more and better opportunities for companies, researchers, and students to collaborate. Last week, Techarena Borås was visited by colleagues at the Queensland Universi...

David Eriksson was the student who had a knack for learning but didn't quite fit in at school. After graduating from high school, he absolutely didn't want to pursue further studies and instead wor...

Personalised marketing, or customised marketing, is one of the most controversial methods used by digital marketers today, but few studies focus on companies’ ethical stanc...

Technical support systems capable of making complex decisions are on the rise, but so far they have mainly been developed with an emphasis on the capacity of machines to make d...

The Department of Information Technology at the University of Borås has a lot to celebrate! Both the Swedish Agency for Economic and Regional Growth and Region Västra Götaland are granting i...

The market for collecting personal information online is growing and people can have different reactions to this. For companies and businesses that do not take p...

How can artificial intelligence help Volvo AB find the right workers and effectively manage the skills that employees have? This is the question researchers from the University of Borås...

A combination of human and artificial intelligence and action will, more and more, be a part of future forms of work and jobs. These are the words of Gustaf Juell-Sk...

Who makes the best systems for decision-making — AI or humans? The answer is that both together lead to better decision-making than they do on their own. This is the result that ap...

A heavier workload, feeling unsupported, or increased opportunities for achieving work-life balance. Two new research reports show how different occupational groups were af...

Delayed and more costly Christmas presents for Swedish consumers is one of the consequences of the world’s container crisis. Daniel Ekwall, Professor of Textile Management, explains the situation.

The research group in Industrial Engineering and Management has received a donation of a graphics card from the company Nvidia Corporation. The graphics card has a large computing capacity and is used i...

How can companies build business relationships on social media? Researchers at the University of Borås and the company Vinga Sweden have investigated this in experiments; an...

The year was 1998 and Nicklas Salomonson had completed a degree in Business Administration at the University of Borås. Now, as of 2020, he is Professor of Business Administration w...

From an economic perspective and societal perspective, Christian Fuentes wants to understand how digitalisation shapes consumption. He is a new Professor of Business Administration, who in addit...