Student Fashion marketing and management

Fashion management with a
focus on sustainability

Master Programme in Fashion Marketing and Management 120 hp

Autumn 2024
Full-time 100%, Day

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Our programme in short

This educational programme gives you the tools to manage marketing and consumer behaviour in textile and fashion processes. You gain fundamental knowledge in how to manage textile value chains with a special focus on sustainability.

Programme structure

The courses during the first year represent the textile value chain from idea to design, via production and distribution, to market and the handling of backflows. In the second year, the courses specialise in fashion management with a focus on marketing and communication in the realm of the fashion system and consumer culture.

Central topics are consumer behaviour, fashion brand management, trend analysis, digital marketing communication, retail marketing, and consumption.

Strong grounding in current research

The courses have a strong grounding in current research in textile management with a focus on sustainability in the textile value chain, as well as research in related subjects such as business administration and industrial economics at the University of Borås.

The right place to study fashion

The University of Borås is just the right place to study fashion. Here, you find well-equipped labs, innovation, and research in technology as well as design, often conducted in collaboration with the industry. As the Borås region is a huge textile region, there are good opportunities for collaborations, internships, and degree projects at nearby companies.

Career opportunities

This programme prepares students for advanced positions in the industry as well as academia. After graduation, you will be equipped with the tools for working in leading positions in marketing, quality, production, logistics, or becoming an entrepreneur and setting up your own business. You can also continue your studies and pursue a doctorate.

About the Swedish School of Textiles
This programme is at the Swedish School of Textiles at the University of Borås, a hub for ideas, innovation, and development within textiles and fashion. The Swedish School of Textiles is ranked as one of the world’s best fashion schools!

Find out more

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