Student Fashion marketing and management

Managing the fashion industry through advanced understanding of sustainability, consumer culture, digital marketing, and branding. 

Master Programme in Fashion Marketing and Management 120 hp

Autumn 2024
Full-time 100%, Day
Borås

Autumn 2025
Full-time 100%, Day
Borås

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Our programme in short

This educational programme gives you the tools to manage communication, marketing and consumer behaviour in the fashion industry. Main focus is on how sustainability is changing the fashion landscape and the purchasing behaviour of consumers.

Programme structure

This two-year Master’s programme comprises four terms of full-time studies. During the first year, the programme provides in-depth knowledge of theory development, issues, methods, and current research in textile management. The year ends with the course Field Study in Textile Management, which gives the opportunity to pursue internships, create a foundation for your upcoming business, or to be a research assistant in one of the research groups in textile management.

The second year of the programme offers further specialisation into fashion management and marketing with focus on sustainability. It offers students a combination of research focused and applied courses on the topics of consumer behaviour, branding, trend analysis, marketing communication, retail marketing, and consumption.


The right place to study fashion and textiles

The University of Borås is just the right place to study fashion. Here, you will find well-equipped labs, innovation, and research in technology as well as design, often conducted in collaboration with the industry. As the Borås region is a huge textile region, there are good opportunities for collaborations, internships, and degree projects at nearby companies. 

Career opportunities

This programme prepares students for advanced positions in the industry as well as academia. Previous students have found employment as, for example, sustainability manager, CSR manager, fashion editor, marketing and promotion support, assistant buyer, social media specialist, sales manager, content creator, business developer, managing director, design coordinator, global visual merchandiser, as well as establishing their own business. You can also continue your studies and pursue a doctorate.

About the Swedish School of Textiles
This programme is at the Swedish School of Textiles at the University of Borås, a hub for ideas, innovation, and development within textiles and fashion. The Swedish School of Textiles is ranked as one of the world’s best fashion schools!

Find out more

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